Communicating Change WORKSHOP

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USING STORY TO POSITION YOURSELF AS A TRUSTED BUSINESS ADVISOR

During the 8 years I spent leading on the marketing and communications of one of the world’s largest professional services firms, change was pretty much something I learnt to tackle on a daily basis. When you introduce anything new to existing offerings you become responsible for taking people on a journey - some will follow without question, some will need persuasion and others will dig those heels in and resist you at every opportunity given. It’s this resistance to change that made my work so exciting, and which became the fuel I used to develop communication strategies, speaking to a range of stakeholders both internal and external, that encouraged more to follow and to embrace the world of early careers with open arms.

LEARNING OBJECTIVES

In this masterclass you will learn how to lead change in your business, using communication strategies which ensure key messages are delivered effectively and with impact in your teams and business, to inspire collective action.

  • Hear about my own experiences of change and how I have managed them throughout my career

  • Reflect on your own experiences of change and how you manage change

  • Learn about the different stages in the change cycle

  • Learn how to position yourself as a change leader within your organisation

  • Learn about the ‘change cycle’ and how to assess readiness for change

  • Learn how to frame communications about change effectively to your stakeholders

  • Be provided with the tools to take change forwards in your organisation with the support of your peers

FOLLOWING THE MASTERCLASS YOU WILL:

  • Be offered the opportunity to attend a monthly ‘challenges of change’ online group discussion

  • Be offered the opportunity to receive one-to-one change mentoring sessions, either in-person or online

WEBINAR - on demand

For those who were unable to join the webinar broadcast in April, this is now available via my YouTube channel. Find out more about my change story and what you can expect from attending or hosting one of my masterclasses in your offices.

If you are interested in booking then please contact me at steve@thebrandingman.co.uk