I work with student employers to create inclusive brand campaigns and experiences that help young people to access the world of work, using the power of storytelling.
Opinion piece written for Career Map to align with A Level and GCSE results weeks in the UK. Read here.
Working in partnership with Renegade Agency, we created the ‘Do You Notice?’ employer brand campaign to support the launch of Police Now’s National Detective Programme.
Featuring my ‘how to’ guide on being your brand, on purpose when working to establish your employer brand with Generation Z. Download the full report here.
Listen to ‘Storytelling in Early Careers’ as featured on the Early Careers Podcast | The Jack and Ollie Show here
Meet and Engage’s ‘Understanding Our Emerging Talent’ white paper featuring ‘Moments of Communication’ editorial - download here
Here I share the three brand truths prevalent in early careers that I believe any employer seeking to connect, engage and inspire with today’s young people need to face head-on.
Thoughts on the key characteristics and behaviours that we should all be taking into consideration when recruiting Gen Z - watch reply here
Hosting the launch of ‘Springpod Live’ at Google - watch replay here
‘Apprenticeships - The Real Deal’ blog series written for WhatCouldIBe.org