Back then I was clueless.com but at least I wasn’t alone. None of my friends knew what they wanted to be, and why would we? We’d never been told how the subjects that we were studying linked to the real world. How the skills that we were developing might help us to decide. What the world of work might be like. The only advice given to us back then was based on answers we’d punched into a computer. My future career prospects at the time? To become a florist or a lawyer, and whilst I might be able to form a logical argument and defend my own opinions, I most certainly can’t arrange a bunch of flowers!
So, how did I get to where I am today? I used to shrug my shoulders and say ‘I don’t know’ but when I look back at my career to date – two years as a secondary school teacher, another two recruiting and helping to train other teachers, six months helping young people develop their employability skills and finally almost eight years promoting apprenticeship opportunities at one of the biggest professional services firms in the world – I can now see a clear focus on equipping our young people with the information that they need to help them make those important decisions about ‘where next?’.
And that’s why I founded The Branding Man.
When it comes to communication, we’re not the experts that we think we are. I firmly believe that businesses today need to do more to speak in a way that our young people can both understand and get excited about. We can do better, and we need to tackle this together. It’s a shared effort. No one is to blame, and everyone is part of the solution. We need messages that are clear, consistent and spoken in a language that they can relate to. Just plain English, no more buzzwords or jargon.
Are you ready to accept the challenge?
Read more about my own journey from clueless teenager to entrepreneur.
I am available to deliver inspirational speeches as a keynote speaker at industry events or to students in your school.
Best Apprenticeship Campaign: EY - RAD Awards 2014, 2015, 2016, 2018 (shortlisted for 2019)
Best Integrated Campaign: EY Parental Advice - shortlisted 2019 RAD Awards
Most Innovative Recruitment Campaign: EY - All About School Leaver Awards 2014, 2017, 2018
Best School Leaver Attraction Strategy: EY - ISE Student Recruitment Awards 2014, 2015, 2017
Best School Leaver Programme: EY - TARGETjobs Awards 2017
Top Employer for School Leavers: EY - RateMyApprenticeship Awards 2016