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Welcome to my website.

In today’s uncertain times, where the war for top talent has never been more fierce, I’m a firm believer that recruitment is broken. Over the last 12 years, working across education, learning and development, student recruitment and employer branding I’ve noticed a disconnect between the way that employers talk about the opportunities they offer, and the information that young people are seeking to help them make important career decisions about their first steps into the world of work. That’s why I’ve made it my mission to advise others on how to best connect with future talent using more engaging attraction strategies that speak a shared language and inspire action.

Founder and Chief Behavioural Officer


Your brand, on purpose

Make getting to know the talent of the future a priority for your business by creating more authentic content and experiences that bring your employer brand to life.



Benefit from my in-depth understanding of the early careers market, and thirst for knowledge and innovation, to help you better connect with young people in a competitive market.


The experience I’ve gained in the classroom, and a focus on peer-to-peer content that is engaging, has always put young people first and leads to more quality applications and hires.


Award-winning campaigns, that are authentic and inspire young people to ask questions about your opportunities, are something I am already recognized for across the industry.



Find out more about my mission to change the way employers communicate with, and support, young people.


“Working with Steve is always a pleasure, he is a creative thinker who quickly implements new innovative initiatives. I like the way Steve thinks, he is not afraid to look at the big picture and push the boundaries in ways which are different to what the industry expects.”

— Bianca Miller-Cole, CEO and Founder, The Be Group



A weekly insight into the ways that I think we can all Think Differently in our approach to employer branding and early careers.